This April I spent a wonderful three days in Laguna Beach on behalf of their Visitors Bureau developing evergreen content (photography and stories) for marketing and social media efforts relating to their outdoor adventure, dining, and dive bar scene. You can view the full gallery here.
In total I shot over 2,700 photos (with ~130 edited selects), wrote six articles, and did a takeover of the Visit Laguna Beach Instagram account.
They were kind enough to host me at The Ranch at Laguna Beach tucked away in Aliso Canyon, which nearly looked like Kauai, and I’ll forever be grateful for Anne-Marie pointing me in the direction of The Sandpiper aka “The Dirty Bird”, which is a dive bar out of time and as is important for this San Franciscan, carries Fernet.
The Visitor’s Bureau & I partnered with the team at The Outbound to publish/distribute the six articles, five of which have been published thus far on Hiking the Water Tank Trail, Mountain Biking Car Wreck Trail through Aliso Canyon, Trail Running the Boat Road in the Laguna Coast Wilderness, Sea Kayaking the Laguna Beach State Preserve, and finally, Mountain Biking Emerald Canyon in the Coast Wilderness. The final article, “72 Hours in Laguna Beach”, also included my restaurant and bar recommendations.
Anne-Marie and Callie from the Visitor’s Bureau were great to work with, and I hope everyone will take an opportunity to visit Laguna Beach and take advantage of the incredible diversity of outdoor opportunities the area has. I can’t wait to go back.